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By Hank Campbell | July 13th 2009 04:15 PM | 29 comments | Print | E-mail | Track Comments
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About Hank Campbell

A wise man once said Darwin had the greatest idea anyone ever had. Others may prefer Newton or Archimedes.

Probably no one ever said a website was the greatest idea anyone ever had, but a website... Full Bio

I've never been a shark guy, I will confess that to you.   Actually, I have never been an animal guy of any kind.   When I was a wee scientist / media guru / journalist / game show host, Disney had a program on Sunday evenings.  If there was one of those live animal shows on, I left the room.   I wanted a cartoon with a talking dog or a mouse or something.   Animals were what we ate, not what we laughed at.

I am such a non-shark guy that I have never seen Jaws, other than probably catching a minute of it on cable TV before flipping to a baseball game or something else.   I did read the first few pages of Peter Benchley's book when it came out in paperback and my mother bought it, but even that was only because he described a naked woman in the beginning (and they had a somewhat distant naked woman on the cover too, which helped) ... after she got eaten by a really big shark I lost interest.

But I am interested now.   Because Discovery Channel says a shark killed me.   And therein lies a mystery you must help me solve before Shark Week, lest we lose all our science street cred.

***

It began innocently enough a few weeks ago.   I got an email from a gent named Taylor Riddick at a media group who said he was working for Discovery Channel and wanted to know if I would be interested in getting an 'exclusive' object related to Shark Week.
 
You can imagine that, in true ironic fashion, doing free science outreach for a million readers a month gets us a lot of requests for free publicity from multi-billion dollar media companies and the PR groups they employ.   And I don't mind, any more than I mind press releases because I can't find all of the good stuff out there on my own - though it would be better for all the writers if those companies bought an ad with the money they spend on PR people instead.   Anyway, usually we get books or the occasional TV program.   In most cases I try to have things sent directly to the scientists who are likely to review them.

But this was nothing that could be reviewed, I didn't even know what it was, so last Tuesday I got a box marked 'Fragile'.   I didn't recognize the name (because, like a good PR company, CampfireMedia was not making this about them) but I opened it anyway; since the Unabomber went to SuperMax I don't think anyone is bombing scientists in California unless they are doing animal testing so I felt pretty safe.

And this is what I found on top of a lot of protective packaging.   
Discovery Channel Shark Week jar note frenziedwaters.com

It's an interesting note.   I don't know what's so tragic about a box, though.  So I opened further - and I tell you all this dear reader because, as I have mentioned, there is a mystery you must help me solve.

I dug further in the packaging and found a jar.   But it was no ordinary jar, it looked like it came from the bottom of a mine shaft.

Or the ocean, it turns out.
Discovery Channel shark week mystery jar frenziedwater.com
Can you figure out what's in it?  Neither could I.

I haven't lived in the city so long I am afraid to grab some skeevy jar lid so I opened it.  And it opened like some ancient jar lid that had been sitting in a cellar somewhere.   

But here was the shocker.   When I took off the lid, out fell this:
Discovery Channel Shark Week Hank Campbell obituary frenziedwaters.com
Shout out to LiveScience!  I don't know why they think I am a contributor but I will take it.   No one reads me here, anyway.  I'll forgive them for "tens of millions of dollars" too, though it was hundreds of millions.   I'm apparently dead, so it doesn't matter.

That's right, my obituary.    On real newsprint.  It even has an ad on the back.  Pretty creepy(1).  It's not that I don't expect death threats, I just expect them from Nature (the magazine, not the bitch) or some big media company, not a stranger.

Next up was a key on a little life preserver thingie:

Discovery Channel Shark Week key Discovery Marina frenziedwaters.com

Follow along here because, as I said, there is a mystery to be solved.   The note above said "The story of a single tragic incident that needs to be unlocked" and now I have a key which reads Discovery Marina and SW09, which we can safely assume stands for Shark Week.

In case you can't tell, the tip of the key is bent so it probably cannot be used as is - I also could not make out any more writing through the corrosion than "RU46" - and a guy 20 years younger than me couldn't see anything more either.

To add to the delightfully disturbing nature of all this, next up was a FrenziedWaters.com keychain with a shark tooth (no other clues I can see in that) and a pair of  bloody swim trunks with the leg ripped away.

Discovery Channel Shark Week frenziewaters keychain and shark tooth and ripped shorts frenziedwater.com

Wedged up against the side of the jar, and folded up, was this poster:

Discovery Channel Shark Week beach closure phone number frenziedwaters.com

Did I call the phone number?  No, I did not.  I wanted to write this and see if anyone has a clue first.   But I went to the website and saw three dates above floating jars (and another with a link to Facebook).   The first said "Asbury Park 1916" had a video you can go see for yourself.  Asbury Park is not just the place that made Bruce Springsteen famous, it seems.

I wanted to wait until today to write this because the second floating jar was a date - today's, June 13th.   And that means we can now use the awesome power of citizen science and social media to look at the clues and figure it out before anyone else.

Here's a screenshot of the coordinates above the jar today.   Let me know what you think.

Discovery Channel Shark Week Frenzied Waters coordinates frenziedwaters.com

EDIT:  Gerhard says these are cities where more clues have been sent so I did some research:

25° 43′ 47.32″, -80° 14′ 23.89″ — Miami, FL

38° 54′ 18.72″, -77° 03′ 55.15″ — Washington, DC

42° 29′ 23.96″, -83° 08′ 30.05″ — Detroit, MI

41° 56′ 09.67″, -87° 38′ 51.43″ — Chicago, IL — Confirmed found

32° 48′ 06.91″, -96° 47′ 09.64″ — Dallas, TX

39° 56′ 19.36″, -75° 09′ 11.38″ — Philadelphia, PA

34° 08′ 02.04″, -118° 21′ 29.52″ — Los Angeles, CA

33° 46′ 57.54″, -84° 16′ 24.82″ — Atlanta, GA

40° 42′ 18.65″, -74° 00 10.66″ — New York City, NY — Confirmed found

42° 22′ 20.82″, -71° 04 44.62″ — Boston, MA — Confirmed found

37° 45′ 34.42″, -122° 25′ 17.40″ — San Francisco, CA

Does this ridiculously great PR effort mean I suddenly like sharks?   Well, no, but I am going to watch "Shark Week".    I can't be bought but I can sure be impressed and anyone who tries this hard to drum up excitement has to have something good to talk about.

NOTES:

(1) How creepy?   Unheralded Ashley, who does our t-shirts and graphic design stuff, came to the office Thursday morning before I arrived and saw the obituary (funeral date: that very Thursday) and the dark office and went home.  It was only later that she realized that it would be rather odd to stick an obituary in my office rather than making an announcement and she had seen me on Tuesday, a day after I had 'died'.

Comments

Check out the jar on the far right, "My Story" @ www.frenziedwaters.com.

Gerhard Adam's picture

Well, rumor has it that the coordinates equate to cities that have supposedly been sent "clues" relating to the Asbury Park 1916 shark attack incident.

Miami - 25° 43' 47.32", -80° 14' 23.89
DC - 38° 54' 18.72", -77° 3' 55.15
DET - 42° 29' 23.96", -83° 8' 30.05
CHI - 41° 56' 9.67, -87° 38' 51.43
DAL - 32° 48' 6.91", -96° 47' 9.64
PHI - 39° 56' 19.36", -75° 9' 11.38
LA - 34° 8' 2.04", -118° 21' 29.52
ATL - 33° 46' 57.54", -84° 16' 24.82
NY - 40° 42' 18.65", -74° 0' 10.66
BOS - 42° 22' 20.82", -71° 4' 44.62
SF - 37° 45' 34.42", -122° 25' 17.40


This seems to be making the rounds and making quite an impression.



Hank's picture
The one on the far right is just a Facebook link, like I wrote above.

Gerhard, so there's no correlation between these and the number 50?   They sent out 50 of these things, they said (though I don't know if that means only 50, or 50 types) so I thought that might have relevance.  I called the number on the poster but it's just a phone message.

Fossil Huntress's picture


Shame about Hank and the shark attack ... he will be missed ; )

Hank's picture
Ah, when I go to My Story/Facebook now I get a video explanation of my death, including eerie pictures of me with my kids and Kim and happier times as I fade.  

It's clever that they extract all that from a Facebook page so quickly.

Discovery Channel Shark week artifact death notice

At least I made the news:

Discovery Channel Shark Week FrenziedWaters

Heartfelt homages ...

Discovery Channel Shark Week death notice

And finally a job notice, should any of you be interested.    The pay stinks, just so you know ... 

Discovery Channel Shark Week artifact

Hank's picture
So the SF one is apparently at City Art Gallery on Valencia street but hasn't been found yet.  I hope they haven't been rushed.

Gerhard Adam's picture
I just noticed that they did send one to Boston.  Hopefully this time it won't involve Homeland Security :)

LauraHult's picture
We might guess what Freud would say about a shark, but from a Jungian perspective, this is enormously interesting.  Sharks represent many things, not the least of which are ferocious appetites, tearing and ripping razor-sharp teeth that are replaced endlessly, plus a highly unifocal and primal drive.  They also possess one of the world's greatest *sniffers*.

Sharks can be peaceful or frenzied, yet almost always inspire great fear.  They are quite trainable (Pavlov's shark), but as observed in captivity, require significant amounts of alone-time to improve their demeanor and decrease unpredictability.  Sharks must keep swimming, else they will die.

From the therapist's couch, it may be that someone is trying to suggest that you are aggressive, highly driven, and relentless, and are scaring the pants off him or her (ripped and bloody shorts).  The rusty&bent key could mean that attempting to unlock the secret of getting along with you safely (life preserver) has proven futile.  The nasty-looking bottle your message was proffered in is also reminiscent of the futility to evoke change, much like someone stranded on a deserted island would release a message in a bottle and trust it to the currents.

The beach poster indicates a deep-seated desire to warn others of your treacherous waters, while the coordinates given may be an invitation to live elsewhere.  That the sender is jealous of your success is obvious by the note enclosed.  Handwriting is decidedly female.

Of course I could be completely wrong in my interpretation, and instead of this being a desperate attempt to communicate with you , the sender may be expressing a desire for you to meet an untimely demise.  In any event, watch your back there buddy!  < /humor>

Gerhard Adam's picture
Then again, it could just be a clever guerilla PR campaign. :)

LauraHult's picture
Yes, but is he deserving of all the effort and attention?  :)

Gerhard Adam's picture
Well, when I grow up I want to be just like Hank, so I'd have to say yes. :)

Hank's picture
I'm not actually dead and I don't need anyone going all 'Single White Female' on me either.

Are these the locations of salt water public aquariums?

Hank's picture
The coordinates in the article are linked to google maps.    The SF one is an art gallery, for example, Philly's is in an Italian Market, etc.     They may have displays of some kind where this would blend in (a rusty jar in an art gallery works as easily as a crucifix dipped in urine) but I don't think they have large-ish aquariums.

Becky Jungbauer's picture
This is crazy! This is the kind of PR that actually makes me want to support something, instead of stupid commercials aiming for the lowest common demoninator (like the recent befuddling Snickers commercial, which is unfunny and opaque). What creeps me out more than the shark attack stuff (I also have not seen Jaws - I like the ocean and want to keep it that way) is that they have all this personal stuff on you. Do we know what's in the capsules?

Hank's picture
Maybe July 20th they will say.   If I had gotten one, I would have disclosed it unless they asked to keep it secret.    

It's amazing what you can find on someone via the interwebs, huh?   Plus, Facebook has picture tags and a public friend list so they can use that for color - still, the level of customization in these things was terrific.    I am not even sure I know who Carolann Freedman is but I am glad she said nice things about me after my demise.

Becky Jungbauer's picture
That was nice of her. Since you're dead and all, how are you going to know if she trashes you? There is a capsule in southern Philly but it's on the other end of town from me so it's not really conceivable for me to look. Now I want to know, though.

LauraHult's picture
I am not even sure I know who Carolann Freedman is but I am glad she said nice things about me after my demise.

Not a jilted one-nighter?  You don't look like the sort, but...

Hank's picture
An ex-girlfriend from 1987?   True, it's been a long time so that revenge would not be just cold, it would be Ice Age.

Kimberly Crandell's picture
Hmmm... I don't know who this "Carolann" person is either.  We can discuss that later.  But first, hon... uhhhh, life insurance policy?  All current and up to date?  Just curious.

There are few things creepier than seeing your spouse's obituary as a PR stunt.  I can understand why Ashley left early.

In the meantime, I think the kids and I should take a field trip to a certain SF museum...

LauraHult's picture
Hmmm...seems like another fella got a similar package:

http://www.craveonline.com/entertainment/tv/article/frenzied-waters-80647

Hank's picture
They said there would be 50 (types or people, I don't know) across the country ... and then if they have 11 in drop zones, it could be a big viral marketing treasure hunt of awesomeness.   It's certainly clever.

Googling "Frenzied Waters" yields 6 web sites of people that received similar packages. I admit I am strangely fascinated as an on looker. Nice Find Laura Hult.

adaptivecomplexity's picture
Someone had a lot of fun putting this together, but what baffles me is how they ever sold their PR management on this. This almost makes me wish I got the Discovery Channel.

LauraHult's picture
Ever since Hank posted this article, I've had that blasted "You and me baby..." song running through my head.  Thanks a lot, Hank!  ;)

logicman's picture
The great advantage of being dead is that you can't be sued.  This leaves you entirely free to say whatever you like about the people who dreamed up this crazy stunt.  :-)


Gary Herstein's picture
Well, I was going to suggest that,

  1. Someone was speaking metaphorically and said Hank died of a snark attack &/or
  2. This is something like the famous Wikipedia hoax that several newspapers picked up as real biographical data: http://www.irishtimes.com/newspaper/ireland/2009/0506/1224245992919.html

But those suggestions all seem rather prosaic in comparison to the clever PR stunt suggestion.

Becky Jungbauer's picture
Now I'm mad. Thanks, Hank.

I happened to be in south Philly this lovely evening enjoying a cheesesteak, so I dropped in on the two points that are supposedly the locations of said capsules. One of the places had just closed so I'll have to call and see if they acknowledge anything tomorrow. The other place said that someone just came in yesterday and asked the same question (the July 13 drop) and they had absolutely no idea what was going on, so perhaps the coordinates are a few feet off. Regardless, neither place could have had something hidden there without trespassing on private property, and both places have areas surrounding where a rusty jar of some sort could easily have been misconstrued as garbage and thrown out. Stupid intriguing PR campaigns. *huffs*

Lol Hank ! The facebook link you gave seems to have a high web traffic. It has quite a big PR!

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