As you read In Praise Of Consumerism - It Appeals To The Thoreau In You you may have wondered if I hated poor Henry David Thoreau. Not at all. He inspired me at the young and impressionable age of sixteen and has powered my engines ever since. There's a good chance that he did the same for you. But brace yourself for irony. Thoreau is the perfect example of the positive aspects of consumerism.
What is consumerism? It’s the flaunting of surplus. It’s the conspicuous display of surplus time, of surplus energy, and of surplus luxuries.
And what was Thoreau doing at Walden Pond? He was flaunting a small flood of hidden luxuries. He was flaunting the surplus time that the wealth of his father’s pencil factory had given him. He was flaunting his ability to escape the web of commercial trade and the meshwork of human technologies. He was celebrating his ability to ditch the conventions other rich kids followed - the obligatory trip to Europe and a permanent plunge into the newly-quickening madness of city life.







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