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By Hank Campbell | February 24th 2009 02:18 PM | 10 comments | Print | E-mail | Track Comments
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About Hank Campbell

A wise man once said Darwin had the greatest idea anyone ever had. Others may prefer Newton or Archimedes.

Probably no one ever said a website was the greatest idea anyone ever had, but a website... Full Bio

Okay, you're thinking a guy who started a site where scientists write feature articles directly to the audience must be insane to endorse big media science journalism, right?   

Not at all.  Science journalism is a different beast than what we do here but it still has more commonality than it lacks and that's why I was intrigued by a recent back and forth between Professor Larry Moran of the University of Toronto and Chris Mooney of Seed Media's Scienceblogs.com.

Moran is never one to pull punches - that's why I have him on my blogroll - but that doesn't mean I always agree with him, I just like his style.

Recently he went after science journalism, which prompted a response from Chris Mooney at  Scienceblogs.com and they both made some great points but this is one time where I side with science journalism.

I think some of the disagreement with Chris is due artifacts of the 'framing' issue.   Being new in media when I first wrote about the perils of framing, I assumed I was the only one, because Scienceblogs.com is a popular blog and Chris is a good writer so I assume people like what they write - but it turns out I wasn't even in the first 100 people who didn't think much of framing.    That doesn't mean everything the guy writes has to be stigmatized today and in the future because of it.   I didn't think much of the blatant partisan nature of The Republican War On Science but he's a little older now, a little wiser, and he'll have at least 8 years to find out it isn't Republicans in a war on science, it's all politicians.   There just happened to be a Republican in office when he started to notice.

Mooney's main point was:
Memo to scientists: If you don't like science journalists, you're going to like even less what you get once they're gone.

I'm sympathetic to his concern and after reading his stuff for the last month I think Mooney will become one of my favorites on policy issues related to science  -  but Prof. Moran is not sympathetic and feels we would be just fine without science journalism at all.

...most of what passes for science journalism is so bad we will be better of without it. 

Maybe the general public would have been more interested in science if science journalists hadn't been writing so much hype about "breakthroughs" for the past twenty years. Maybe the public would have been more interested in science if so-called "science" journalists hadn't been confused about the difference between science and technology.

Science isn't about what the latest discoveries can do to make your life better. It's about learning how the natural world actually works. It's all about knowledge and not application or politics.

Science journalists have let us down. I say good riddance.

A bold statement, since we've heard various laments about layoffs at CNN and there are a lot of journalists who don't feel like they are incompetent.

But what about his main point, that science journalists have no value?   The one thing most scientists wish for is greater engagement and understanding of important issues by the general public.   If the only source of information is a peer-reviewed journal, that really can't happen.  And if science and scientists become marginalized, so does funding.  

Mooney wonders about the impact as well.
Honestly, based upon the foregoing, I have to question whether Larry Moran knows what a science journalist is--or at least, whether we're talking about the same thing. 

A pretty mild statement which obviously reflects the respect that Mooney holds for Moran.    Mooney feels like science journalists are part of the solution and not part of the problem.    Moran does not agree and says, "Well Chris, I hate to tell you this but there are plenty of scientists who share my opinion, even though they may not have put it so bluntly" which is an odd logical fallacy to use for a guy who's been doing science and critical thinking for a long time.   It doesn't really matter what his friends think of science journalism any more than it mattered what Pauline Kael felt about Richard Nixon, saying he couldn't have won because "No one I know voted for Nixon!"  after his landslide victory.

The crux of the issue is, is science journalism that bad?

I'm not a journalist and I am not a scientist but I believe that if people have greater awareness about science topics, they will make more informed decisions - that's why I created this site and bucked the trend of big media controlling who gets to write and have a wide audience.   I recognize that other media compananies have to think about other things before journalism; that's business reality, though I am also lucky enough to be exempt from those concerns, unlike them.   We can truly let scientists write whatever the want, without editors or size restrictions, because I trust scientists to know what they are talking about.   

But I trust science journalists too and  I also agree with Mooney that Moran may not be comparing apples to apples.  He lumps in ScienceDaily, for example, but they are just a press release distribution service, like Eurekalert or PRNewswire.   Why say that press releases are an example of science journalism?  

If anything, Moran should be happy about ScienceDaily because, unlike Eurekalert, they don't charge universities like his to put science awareness in the hands of the broad public.  They do the same thing for free.

Are press releases a bad thing?   It depends on how stupid you think your audience is.  We have discussed numerous times whether or not we should carry news releases at all but my contention has always been that our audience is smart; they are not educated by press releases, they just want to know what is happening first.  Sometimes we make fun of press releases because they have it coming but releases written by Stanford or Yale are pretty darn good.

Without press releases, journalists would have to carry subscriptions to 1200 journals, which means only the BBC and NY Times and a few others could write about science at all.   I don't think putting in a financial barrier like expensive subscriptions is the route to better science journalism.   With press releases, a journalist in any small publication can read about a new study, find an interesting hook, get a copy from the author and some quotes and make a story out of it.

If there are no science journalists, who will write about science?   Well, scientists of course, and we have scientists here who do an outstanding job but they also have real jobs and we don't pay anything so it can't happen every day.   People who get paid will produce content more consistently.

But some people will try to generate controversy too, so there will be examples of sensationalism, like New Scientist and their attempts to debunk Darwin, but that isn't a mark on science journalism overall.    And there will be some elitism.  Moran's disdain for science journalists is evident - a few exceptions does not make a neutral arbiter of quality - but scientists can also find plenty to criticize on peer reviewed studies so it's no surprise there either.

Outside those fringes, science writing and science journalism is pretty strong but Mooney has a point; if journalists stop writing about science, there will be a lot less science in mainstream discussion.    Whether you agreed with Bush or not, his restrictions on stem cell research were good for science - California alone threw $3 billion at human embryonic stem cell (hESC) research for no other reason than that Bush was against it, something that could never have occurred through the NIH, and scientists also found creative alternatives, also something that would probably not have happened.    Almost as importantly, the issue mobilized people, it got biology and medicine into dinner table discussions.   Likewise you may feel like journalists were either too critical of global warming studies or not critical enough but climate science discussion has generated pageviews in the billions, something that would never have happened if journalists did not cover an obscure little committee called the IPCC.

I think the audience is smarter than Moran gives them credit for  and I don't think journalism is dying the way Mooney feels - I just think it's been a bloated business model for a long time and there is a natural culling effect taking place.   Good science journalists will always have jobs.

Could science journalists do better by trusting the audience a little more and not dumbing it down the way corporate heads say they should ?   I think so.    Since starting this two years ago I have been amazed at how much science people know.   And equally amazed by how much of it is filtered through their political and ideological positions - and I don't mean just Republicans, there are just as many Democrats lockstepping to the positions they are supposed to agree with.   A good source of information has value in changing minds.

Could scientists do better by trusting the audience a little more?  I think so.   Moran said above that he believed most scientists have the disdain for journalism, and therefore the masses, that he has - I disagree.   With very few exceptions, the scientists I have asked to help clarify things or for interview questions have been eager to do so.   They want to get it right and they know journalists will do just that if they get some help.

So let's help.

Comments

adaptivecomplexity's picture
Good points about not dumbing down. I think comprehension problems stem more often from unfamiliar jargon, rather than complex ideas. General science readers can pick up a lot if a writer doesn't drown them in jargon.

Top science journalists like Carl Zimmer are doing their profession a great service by teaching science writing classes to both scientists an journalists. Zimmer focuses on both outreach to scientists and teaching specialized skills to aspiring science journalists. One thing I like about his approach is that he frequenlty focuses on teaching people to avoid the habits that scientists like Moran complain about most, like sensationalization of every run-of-the-mill paper.


and scientists also found creative alternatives, also something that would probably not have happened.

I've got to strongly disagree with this - the science that led to iPS cells, differentiated cells that can be transformed into stem cells, was long underway before the ban on stem cell research, and would have happened anyway - that kind of thing had been a major goal of stem cell researchers (plus it could not have been achieved without some embryonic stem cell research, although much of that was done in mice). The ban did not encourage any new alternatives that weren't being pursued already, because researchers in the field had long recognized the need to pursue all viable alternatives, as can bee seen in review articles that discuss these possibilities, published before Bush was elected.

jtwitten's picture
Science journalists do not get credit for the difficulty of their job.  It is hard enough to explain a new discovery to non-experts if you are an expert and have all the time in the world.  Try being a non-expert (science journalists are not poorly educated, they just can't exclusively specialize to the degree of scientists) having to learn about the discovery from the experts and translating that into something someone even less expert will understand, with a word limit.

adaptivecomplexity's picture
Science journalists do not get credit for the difficulty of their job.

That's true, but you can also say more (which is part of the point that Chris and Hank are making): there are quite a few genuinely good science journalists, who do a difficult job very well. Most of the worst offences scientists complain about often come from journalists who aren't science journalists (which means news organizations don't care enough to hire real science journalists) or press releases, which aren't written by journalists at all.

The real science journalists (who usually end up writing for the bigger publications that can afford real science journalists) are a great asset to science communication.


jtwitten's picture
Well, yes, but I wouldn't want to repeat all their arguments.

I applaud you Hank for focusing on the reader.

It seems like Moran underestimated not only the public's intelligence, but also their role in creating *demand* for scientific journalism in the first place. And it's not easy to curb demand by merely limiting supply - as your stem-cell example attests to, if you erect one sort of barrier towards meeting a public need, people will find a way around it. Likewise, if you could somehow outlaw scientific journalism, or pay media outlets to not report science, then the public would find ways around it. They might access scientific databases more often; or they might create a black-market for scientific magazines translated from technical jargon by a secretive inside group of science-journalist sympathizers.

Discussion of the public is essential to an area like this. Because ultimately they're the people who decide which services are supplied, not Ivory Tower academics.

Sorry to go off, but underestimating the public is a real pet-peeve of mine. It's easy to specialize in one area, & then criticize the public at large based on what you've found, eg, in their lack of "civic illiteracy", or growing rates of obesity, or their overall shallowness. But people forget that they're talking about *real* people, & that not everyone shares the same values.

I might lack religion, but one of my core values is "Judge not, lest ye be judged."

The truth is that those who write science press releases are, or have been, journalists. Of all the press releases I've ever read -- and i dont think a name exists yet for the number I mean -- science news releases are the most honest, nuanced, and informative there are. (if you dont believe me, check out PR newswire or any business press release and see the kind of dreck that is squeezed out in that area.) Marketer-written press releases are easy to spot, and they dont tend to occur in science. Most people who write science news releases ARE journalists, with training or education in news. The National Association of Science Writers, of which I'm a member, has a membership on the order of 80% news release writers and 20% working journalists. But, what is the difference between the two jobs? The news release writers are trying to explain the research and make it attractive to journalists, who in turn further explain the research and make it attractive to their audiences. Yes, the journalists have to make the news "objective", and news release writers have the agenda to get their news out there, and maybe even get their organization's name mentioned too. But the best news release writers know that if they put out inflated, one-sided trash, journalists will ignore them. And with such a glut of news releases and a shrinking hole for news, news release writers are on their toes constantly to make sure they provide useful information. I'm not saying a press release is the same thing as a news story. I'm just saying the best press releases are a lot like news stories.

Hank's picture
 I'm just saying the best press releases are a lot like news stories.

I agree and sometimes we carry them as is - I think scientists like Moran (and most people) tend to notice the real bottom of the barrel and the bulk of the quality stuff is noise because it's expected.  We might use 2 press releases a day, though we get 60, but something like physorg.com or sciencedaily.com that has no original content will look like they endorsing even the worst press releases.

Obviously they are in the press release reprint business so they have to make it look as legitimate as possible whereas we have Nobel laureates,research professors, book authors, post-docs, etc. writing features here so news releases are not our bread and butter (of course, neither is blogging, even though that's in our name), they are just a convenience for the audience.  The larger audience must like them.   Physorg.com is at the top of Digg traffic every month doing nothing but press releases but, like I wrote in the article, our audience is smart - they aren't educated by press releases but they like to know what is happening first.    

We need to give the audience credit for maturity and education too, something I am not sure Moran does in his article.    Yes, New Scientist can brag that their sensationalized 'Darwin was wrong' cover was the best selling issue they have had  the National Enquirer sells more copies than the Philadelphia Inquirer too.  That doesn't mean reporters at the latter are writing junk.

Dear Hank,
As a journalist I have seen things like the ones you wrote about in your article, not only in the field of science. The relationship between journalists and other kind of professionals, for exemple medics professionals, is also hard. But you have to consider that it happens also because scientists and medics does not understand quite well the real nature of news and how they are produced inside of the media companies. What is, after all, news in science? What kind of scientific news the generic public are  looking for?

I have seen a lots of news releases that's finishes its "life" in the trash box. They are a inquestionable majority of then. Only a feel ones fineshes its life becaming news in the "next edition", and some of then just for fill it up some space that were reserved for a advertise that was canceled, or some thing like that.  And Why? Because many public relations and marketing profissionals no longer knows perfect clear what is really news. The same way does not medics. They also dissemble how works the line of producing news inside of the media corporates. News has many ways to be created in media companies. Some times one guy have the power to publish an article. But in most of times, it hapens to be more than one: you have the one who defines the guide line of next edition, the list of all matters; the editors; the reporter; and the one who gives the final edition of all texts of that especific edition. News companies are some kind of machine. Its always lookig for news that could be intersested for the generic public; looking for news that have the power to sell. 

And its of corse that these kind of media business model is changing very hard with the advent of internet. Its a matter that could be aprouched in a proper article only to dicuss this changes in the media world. How it is going to affect the scientific news, for exemple? When Galileu Galilei choose to write his books in the comum italian instead of latin, he were giving a very good exemple of how to tell comum people about the news in science.  If you have a work about the evolution of tooths in monkeys, maybe the media companies - and the majority of the comum public - will not have the same interest in it as if you came up with an article that shows the world the first alien contact. This will be front page in every part of the world.
 
Thats why I think inteligent people - journalists or scientists or medics - can work together  to make news more intersted to the comum people. Its enough to left behind the vanity and pride, because in the end what really matters, is the fact it self, the great  discovery that will became tomorrow great news. The good news is that segmentation of market and the changing in the communications paradigm will bring new opportunities and models to the scientific divulgation. But scientists that want to reach comum public have to remember the lessons of Galileu and write in the language the public understands. 

Regards,
And sorry for my bad english.
Felipe 



antunes's picture
And now to second point, your dismissal of the 'republican
war on science' thesis.  Yes, there has always been a political
component to funding of science, dating back to Archimedes ('stop that
skygazing and weight my gold, dammit!').  However, the previous
president did unprecedented intereference of politics into science,
beyond funding and stepping into dictating what and who could speak.

I can see an argument saying it isn't a Republican War per se on two groups.  Politically, there are many stances of the Republican party so I would argue any president can't really be tagged with their party label.  But semantics aside...

... it may
just be a reflection of the fact that President Bush greatly expanded
the power of the Executive Office in general and therefore any
politicizing tendencies of any politician were simply more extreme and
thus more intrusive.  That doesn't change what actually happened.

I would accept stating 'all politicians intrude,
and more powerful politicians intrude more'.  But arguing that there
wasn't a higher level of intrusion in the presentation and publication of medical and space science results by national research agencies is a bit naive.

Alex, the contentious astronomer

antunes's picture
Hmm, time to be contentious.  I agree (as a scientist, as an EPO person-- Education&Public Outreach-- and as someone who hangs out with scientists) that most scientists _love_ science journalists.  But I also think most scientists distrust 'the media' as a whole, believing they oversell or misrepresent ideas.

So it's important to distinguish between the commercial end and the journalism wing of media.  There can and often is a mismatch, but the backlash always ends up on the scientist.  "Why haven't stem sells fixed us!" "NASA can't even launch a satellite without it blowing up!"  "Where's my flying car?"

In that sense, science journalists are a necessary stage between 'scientist' and 'public'.  But even more important are science _editors_.  Editors get to decide the tone, focus, and final copy of a piece.  A good editor can turn even poor writing good.  A good editor and a good writer are gold.  But a bad editor can turn even gold to mush.

So never underestimate the need for science-saavy editors, particularly in the upper echelons of the media where policy is decided.  And past that, science-saavy media managers, owners, and stakeholders.

We're very fortunate that, in the long run, science is good for us all.

Alex, the daytime astronomer


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