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By Hank Campbell | July 24th 2009 05:09 PM | 11 comments | Print | E-mail | Track Comments
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About Hank Campbell

A wise man once said Darwin had the greatest idea anyone ever had. Others may prefer Newton or Archimedes.

Probably no one ever said a website was the greatest idea anyone ever had, but a website... Full Bio

You're all either old enough or young enough to remember "Where's Waldo?"   It involved a lovable scamp with glasses who would get himself trapped in awfully complex situations and only keen eyes could rescue him.

We have our own lovable scamp, sans glasses, and his name is Garth Sundem.   If you haven't seen Garth be lovable, watch this clip from his show on the Science Channel.  I'll wait.  



See what I mean?  If you still aren't convinced I will put up his clip from "Good Morning America", after which I am pretty sure Diane Sawyer tried to kidnap him and chain him to the radiator in her closet he was so charming.

Anyway, two days ago I got an email from Josh Witten, showing the misadventures of Garth's latest book, "The Geek's Guide To World Domination" (inserting obligatory Amazon linkbox in 3...2...1 ...)


Here's what he sent ...



... and I thought that was the funniest thing I would see that day, but then Becky Jungbauer followed it up with her bookstore tale, which showed Garth's book in another pickle:

Garth Sundem book

I was sitting around with me better half, Kim, last night and I said, "I kind of want to know what Garth's book is up to at Border's" and then "Heck, I bet if we ask the whole country his book could be in even more ridiculous situations"  but then "Step Brothers" came on TV and I promptly got distracted (you know that part where Wil Farrell gets naked, like he does in every movie?  Well, he goes way beyond that with a drum set) but somewhere in the back of my mind the idea sat ... and sat.   

So it came back to me just now and I decided I want to have a contest.

If there's one thing you know about me, it's ... well, it's that I can't even order off a menu in under a thousand words, as this blog post attests.  But if there are two things you know about me, it's that I know nothing about marketing and promotion.  I totally Forrest Gump'ed my way into starting a successful science site.

So I can announce a contest but I have no way to promote it.   It may be a total flop, in which case Garth would probably rather I not have done it.   But if you know something about promoting a fun contest, and can help promote a fun contest, and would like to help promote a fun contest, here is what we can do:

1) Go to a bookstore.

2a) See if Garth's book is in a funny situation

or

2b) Get commando and put Garth's book in a funny situation

3) Take a picture and put it here.

If yours is the funniest picture, you will win ... a signed copy of Garth's book.   He doesn't know I am doing that, I just introduced it, so I will probably have to buy one, which will make winning even more special for you.   And a cool t-shirt, like this one.   A coffee mug too.
  


Comments

Becky Jungbauer's picture
A contest, eh? It's on, rugby man.

Hank's picture
Well, it's only a contest if we get people to participate.   I have no idea how to do that.  Ideas?

Becky Jungbauer's picture
That commando bit sounds intriguing. :) Just off the top of my head, could you put something up on the home page of the site, like a banner ad-type announcement, so anyone coming to the site would see it? Garth could obviously participate by announcing it on his site, as could others who have popular non-SciBlog sites.

Hank's picture
Done, this is on articles (but not the front page, we can't have too much clutter) ... but who are these other popular sites and how will they find out about it?



Hank's picture
The Folsom Border's contribution to the "Where's Garth's book?" contest?  

Hank Garth Sundem book contest

Look suspicious?   Yeah, I think so too, but first, I need more data points ... I think someone is buying up all of Garth's books but I don't know why.   I sense a mystery is afoot and I shall have it solved by Wednesday. 


I want to do the contest, b/c I find the tips interesting, but here in New Zealand, can't find the book. ... Send some over?

Becky Jungbauer's picture
Cleveland does not, in fact, rock, as Drew Carey claims. Not only does the airport not have a bona fide bookstore, and therefore no Garth book, but the closest relative to a bookstore (Hudson News) had a scant selection of scientific reading materials. These two magazines were the closest I could find to scientific literature. Ditto for the Kansas City airport. A sad commentary on the state of airports.

Hank's picture
I didn't even know there was a magazine called Science Illustrated.   Not to be all snooty or arrogant, but if you have a whole print magazine and we've never been told about it, your marketing department sucks.

Becky Jungbauer's picture
I know, right?? I'd never heard of Science Illustrated either, which means it's brand new or as you say, marketing sucks.*

*I just looked online - it was launched in 2008, so it's new. It claims a sub base of 125,000; most of its circulation is sub-based, versus a smaller percentage in newsstands.

Hank's picture
Suuuuure.   They just launched and are bigger than Esquire.   Seed claimed to be hugely popular too, but it's still out of business.  It's a tough time for science print magazines; Discover,Pop Sci, Sci Am aren't exactly making it easy for new entries, though I wish these new guys well.

Becky Jungbauer's picture
Found his book again, as I mention here. Rittenhouse Square, Philadelphia. This time, Jon Stewart's "America" and "Naked Pictures of Famous People" are to the right of his book, unlike my previous find in the article above. I welcomed the addition of such gems as "The Awesome Book of Dog Humor" (orange, on the diagonal), "Death By Stupidity," and my personal favorite, "The Truth About Chuck Norris."



The area directly below his book had some great titles, so I wanted to share those as well. Oddly there were a number on Jewish dogs, "The Ninja Handbook," and "Sweet 'Stache." A collection of classics in the making, if I ever saw one.



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