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By Tommaso Dorigo | June 6th 2009 08:43 AM | 24 comments | Print | E-mail | Track Comments
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About Tommaso Dorigo

I am an experimental particle physicist working with the CMS experiment at CERN and the CDF experiment at Fermilab. In my spare time I play chess, abuse the piano, and aim my dobson telescope at... Full Bio

In four weeks I will speak at a very interesting session of the World Conference on Science Journalism 2009, an event that takes place in London from June 30th to July 4th. Together with James Gillies (head of Communication at the CERN laboratories) and Matthew Chalmers (freelance science journalist, formerly featured editor at Physics World) we will discuss the following theme:

Blogs, big physics and breaking news

Summary:
How are blogs changing the way science news develops and is reported?
The commissioning of the Large Hadron Collider at CERN will offer a
telling case study over the next few years. Who will be first with news
of the fabled Higgs Boson, and how will we know if they're right?



Our session organizer, Jon Turney (science writer and lecturer), asked us to bounce back and forth a few ideas among us in order to coordinate our contributions. I thought it was a good move: because of that, quite uncharacteristically I have already a pretty good idea of what I will be discussing in my talk. I decided that the summary I prepared can be shared with you -actually, the idea is that you might contribute to my presentation if a discussion arises in the comments thread below. So here it is:


The communication flow of scientific results to the public suffers from a gap which is hard to fill. The gap is due to several reasons: the  publication system, which relies too much on dry scientific magazines, whose real use is now mostly just to certify the scientific output of researchers; the absence of a culture of science in newspapers; the  interference of superstition and religion; the need for qualified writers which are hard to find; the fact that science does not sell as well as less intellectually demanding topics.

Things have been changing very quickly due to the onset of serious blogging activities. Scientists have started to realize that part of their job is to fill this gap. This is especially true in disciplines which rely on a uninterrupted flow of funds to be practiced, like physics or astronomy: scientists have realized it is up to them to convince the public of the importance of basic research.

In particle physics blogs are still perceived as a threat by large scientific collaborations, because their publishing inertia exposes them to the risk of getting their results mis-interpreted, manipulated, and mis-reported. In 2007 the CDF collaboration, operating a particle physics experiment at the Fermilab Tevatron collider, produced a 2-standard deviations signal of a supersymmetric Higgs boson signal. Blogs ran by scientists belonging to the collaboration discussed the matter in a bit more detail than some of their collegues would have felt comfortable with, and got media attention. There followed mis-reported pieces on New Scientist and The Economist. Some in CDF resented that, feeling disowned of a direct communication channel with their funding agencies.

The advent of the LHC era, with 2000+ members per experiment, will make the situation harder to deal with. In recent times, experiments have been taking steps to hinder their collaborators' blogging about their business. This is not a wise decision, nor a reaction in the right direction. In another recent instance, a potentially groundbreaking particle physics result was shown to have leaked out prematurely not by means of bloggers, but by the natural attitude of scientists to discuss with  their peer and distribute reserved material. While bloggers may be considered a threat, they put their face behind their writings, while there are much more harmful ways by which information is distributed, which scientific collaborations should worry about.

The Higgs boson will be announced many times before being actually discovered -this has already started happening. Whether the first correct announcement will come from an official or unofficial source depends on the ability of the collaborations to take a positive attitude toward the diffusion of scientific news. A few shy steps in the right direction have been made in some cases, but ultimately, large collaborations will need to get equipped with their own approved blogs.

So, the ball is in your court now. Express your own thoughts on the matter and let's start a discussion here!

Comments

I think it is good, and absolutely necessary, that the New Scientist and the Economist are being held to account for mis-reporting. Since having exaggerated scientific headlines and articles increases readership, there can be a bias in favor of such practices, with nothing, or at least very little, to pull journalism back into the other direction of truthful reporting.

Note that your statements are also true of medium-sized (and to some extent small) collaborations as well, it's not only physics in the largest collaborations.

dorigo's picture
Well, they did mis-report things. For NS it was doubly reproachable, since between me and John Conway, the writer of the article got at least three hours of personalized briefing on the matter, and still the piece contained outlandish statements. For the Economist, the reproach is due to its picking up facts from NS without fact-checking them.

I agree that smaller collaborations are not immune. However, if the chances that a blogger is found in a 50-strong collaboration amount to a few percents, the chance that there is no blogger in a 2000+ collaboration is zero.

Cheers,
T.

How are blogs changing the way science news develops and is reported?
The news writters will be made teachers/supervisors online! (at least by me) :)

Who will be first with news of the fabled Higgs Boson
A friend of Tommaso or himself.

, and how will we know if they're right?
Tommaso will post some nice graphs.

dorigo's picture
Hi Daniel,

well, there is a non-zero chance that I will not be blogging on the Higgs boson _at_all_ next year. And I will never post unapproved material here. Please note, I never did.

However, yes, the chance that blogs will be first with the news of the Higgs boson are quite sizable. Most likely, however, it will be anonymous comments in blogs what start it.

Cheers,
T.

Tommaso, I only conjectured about the real identities of the spoilers.  Plus, why would one admit the authority of an annonymous post if their jobs are at stake?


dorigo's picture
But see, there is a fundamental difference between blogging and leaving anonymous comments around. I think these are fundamentally two different class of users of the web.

In any case, I suggested the "anonymous comment" way because that is exactly how a tentative SUSY Higgs signal in DZERO leaked out in June 2007... That one made the New York Times :)

Cheers,
T.

Hank's picture
I wouldn't usually stand up for an old media publication but The Economist is one of the most precise, tightly-edited magazines on the planet.    If they made a mistake it's because even physicists are not always in agreement about what results mean.   New Scientist is another matter; they'll print anything to get some page views or sell a magazine, they're sort of famous for that.    They're not the TMZ of science, that is another magazine I won't mention (I can't take credit for that 'TMZ of science' joke - a guy who runs a very successful publication called them that, in the context of telling us why he likes us) but they like to hype things more than serious people like.

Back to the real matter, I don't think a 'corporate' blog will work, for the reason that corporate blogs never work.   But getting more researchers to blog will work.   The audience is smarter than people think they are so if researchers write to the public, it eliminates the opportunity for mistakes or exaggerations by media middlemen.

When I started working on this in 2006, science blogging was a train wreck.  It had little credibility because most serious people did not do it, so that vacuum was filled by ideologues ranting about culture and politics.    It is much better now and as it gains even more legitimacy, more serious people will do it and the ideologues using science in their culture wars will be on the fringes instead of unfairly representing scientists who blog.

dorigo's picture
Granted Hank, the Economist is ok. But they, too, fall in traps sometimes. In the case at hand it was not because of physicists, but because of misinterpretation of results. It does happen in the best families too ;-)

And ironically, the details which NS got wrong were not ones that got them to sell better. Just nagging details on which they should have been more careful. Scientific blogging -or writing- is indeed a tough job.

I agree, the trend is hard to change. Blogs will be more and more important in science as they are becoming in politics. So scientific collaborations should join the army rather than fight an increasingly uphill battle.

Cheers,
T.


Hi Tommaso,

Here are some comments and suggestions about this, some of them a bit tongue in cheek and mainly meant to be provocative:

First of all, why don't the major collider experiments have blogs? Public ones that would allow people to write about whatever they are doing, with the understanding that they are speaking for themselves, not the collaboration, would be great. These should include discussions at all technical levels, from things for the general public, to things that mainly other particle physicists will appreciate. In terms of outreach, I get the impression that HEP organizations are focused on getting the general public to think warm and fuzzy thoughts about particle physics, but this may be not that important. The majority of the public already has warm and fuzzy thoughts about science in general, but has other things they prefer to learn about in more detail. To cater to the small subset of the population which wants to learn more (which includes people like Congressional staffers who tell their boss how to vote, and academic physicists who decide whether to hire a new colleague in HEP) a blog should include serious science, not just empty promotional material. Something different is needed than the "Quantum Diaries" model, which often seems devoted just to showing that physicists are normal people with normal lives. Not only is this boring, but it's not needed, the public already makes this assumption.

Do the collider experiments have private, collaboration-wide blogs for communication that I don't know about? I sure hope so, because if not they're missing out on an incredibly valuable tool.

In terms of getting others to pay more attention and take more interest in what an HEP experiment is up to, here are some suggestions:

1. When there's drama, play it up. You don't have to headline it "the race for the God particle", but you should take advantage of the drama of the Tevatron vs. LHC, D0 vs. CDF aspect of the search for the Higgs. What you want is to get the public caught up in this, betting money on it, watching the latest action on large-screen TVs in bars and getting into fights over it, etc. You want HEP physicists publicly going on about their desire to win at all costs, trash-talking their opponents. Why is anyone at DOE even discussing whether or not to run the Tevatron in FY2011? They should be loudly going on about what a huge success the thing is, how they're going to eat the LHC's lunch, and will throw everything they've got at the competition to win, not saying Uncle until the LHC beats them into submission with the only thing that matters here: better released data.

2. Unfortunately I think you also need stars and celebrities to personalize things. More Carlo Rubbias please. Getting people interested in the activities of a faceless organization of 2000 individuals is a problem. You need to give these organizations a face. This is one reason theorists do much better on the publicity front, they promote themselves as individuals ("greatest genius since Einstein!") and put a face to abstract ideas.

3. You want rumors rampant. If it takes a couple years from LHC start-up this fall until interesting solid results, you're going to have a lot more interest in those results if the intervening period has been filled with public discussion of all sorts of rumors, baseless or not. Sure, this means that there will be some misleading stories in the press which will give some people mistaken ideas. But there always are stories in the press that mislead and confuse people. What you want are more stories, you can always make sure that mistakes are corrected and accurate information is available through use of your blog.

Now, as far as the LHC goes, I understand that Atlas and CMS people will not be allowed to publicly share rumors about their experiment's data. However, I urge them to privately spread such rumors as widely as possible, especially to theorists. This will encourage the natural creativity of theorists, who are able to come up with models to explain just about anything, no matter how far fetched. Spreading rumors to members of the competing experiment would also be a good idea, since this would encourage them to work harder, as well as to help spread rumors to the public (which they could do since it's not their experiment).

dorigo's picture
Hi Peter,

Unfortunately neither CDF nor CMS have public blogs. There is, as you know, the US-CMS blog site, but it is not an official CMS endeavour and it is not an open one either. Making it open is crucial, of course.

In these experiments information is shared in internal newsgroups (CMS has its own "Hypernews", CDF has "CDF forums"). The problem with these is that they are private, of course. Making them public as they are would not be a good solution, because they are mostly uninteresting. Only when people know they are read from the outside do they start to put out interesting material IMO. We will see what happens, but I see no will from the current management of the experiments to make more public broadcasting than what they do now through their official channels. CDF might be more interested in this than the LHC experiments though: recently many in CDF have started to realize that their running in 2011 is largely based on the outside perception of how well they are doing, rather than on how well they really are doing.

You are 100% correct with your suggestions. In particular, a personalization. It is hard to achieve, because people get jealous: pick 20 people in 2000 and you will make a good part of those remaining 1980 mad. That, by the way, is part of the reason why being a independent blogger (and getting quite a bit of attention) is pissing people off, and making my job hard.

It would be nice if your suggestions could materialize, but I think it will be a slow process. I do not see much happening in the first years of running of LHC, unfortunately.

Cheers,
T.

Peter, if the goal of this, like in professional sports, were purely publicity and excitement, then I would agree with your comments. But it's not. I would rather have the present budget and little or no misinformation than 10 times the present budget with a random 50-75% fraction of misinformation. Telling the truth, and nothing but the truth, is what we do for a living.

dorigo's picture
Anon, but who is advocating the putting out of misinformation ? Scientists are responsible people. They put their reputation behind what they write when they do it for scientific magazines, and there is no reason to believe they would change their attitude when they write for the public. Of course, you may expect that when somebody is making a popularization of ideas, discovery reaches, bets on an experiment rather than another things will be less controllable; but that is information about which there is no "truth" in the strict sense.

Cheers,
T.

I should have qualified my response. I definitely agree with Peter that major collaborations should have public blogs. I don't agree with him that they should unnecessarily play up rivalries just for the sake of public entertainment.

Anyway, people are more entertained by seeing 6'8", 160 kg athletes trash-talking each other, than a bunch of mostly-nerdy scientists trying to look mean. At least beyond initial amusement. ;)

dorigo's picture
That is true, and such are limits that science outreach will never be able to cross. But there is a large potential audience that needs to be reached yet...

Cheers,
T.

logicman's picture
Just a few thoughts, Tommaso.

Science blogging has many advantages over paper publications:

1 - peer review is extended to everybody on the planet, not just people selected by editors.
2 - in a paraphrase of (1) - 'letters to the editor', as comments, are not restricted by print area.
3 - there is little or no lag between discovery/theory formulation and publication.
4 - priority, if deemed important, is in the public domain.
5 - feedback, so essential to the development of new ideas, is much faster in blogs.
6 - any flaws in a new idea will be found very quickly by the internet's smartest readers.

Disadvantages of blogging as against writing for magazines:
the hours are longer, the pay is poorer and we don't get read in the bathroom.

Hank's picture
Disadvantages of blogging as against writing for magazines: 
the hours are longer, the pay is poorer and we don't get read in the bathroom.

Well, in my Kindle negotiations with Amazon that may get resolved ...

dorigo's picture
I am not sure I like the idea of being bought as a substitute for a laxative :)
But of course one cannot control the use that is made of what one puts online !
Cheers,
T.

Hank's picture
I am not sure I like the idea of being bought as a substitute for a laxative :)

In english at least, the use of "I was moved by your recent article"  would make for a terrific new pun!

dorigo's picture
You better copyright that one. At the conference, I could make the point that one advantage of blogging is that people read you at the office rather than in the bathroom, and thus if somebody tells you he was moved by your recent article you can be sure about what he or she meant :)

T.

dorigo's picture
Hello Patrick,

thank you for your witty, concise and pointed  remarks. In particular I think feedback, and an open discussion forum for new or controversial ideas, are important points in favor of blogging. Conferences coffee breaks were the place where that happened, once. Now forums and blogs are at least as useful.

Cheers,
T.

The New Scientist article was carefully reported. It just wasn't the story you expected it to be. That's not the same thing. Your should be careful that you don't libel the reporter. English libel laws are notoriously strict.

Hank's picture
Implied threats by anonymous people are efforts at censorship, not great accuracy or better journalism.  If a science reporter doesn't like how his work is portrayed, he should defend it the way scientists do - with data.    Not 'we will sue you if you say our stories are bad' techniques.


dorigo's picture
Dear Anon,

leaving evaluations of merit aside, let's focus on just one quote from the New Scientists piece:

Last week, Dorigo's team announced the results from the CDF experiment
looking at how Z bosons decay to b-quarks, a process described by the
standard model of the universe. However, his team has seen, just as
John Conway's team did last month, a few anomalous events at a mass of
about 160 gigaelectronvolts.

First: "standard model of the universe" is a bad way to describe the standard model of electroweak interactions. People may get confused with the other standard model, the cosmological one. I, for one, would be confused by such a statement if I did not know what the reporter is talking about beforehand.

Second: my team had not seen "a few anomalous events". The histogram had 270,000 entries, and in the mentioned part of the spectrum there were still a few tens of thousands; the model curve describing that part of the spectrum stood slightly below the data points, possibly indicating an excess of order hundred events -but still in good agreement with the fit, from a statistical standpoint. Furthermore, those events were not anomalous in any way, nor were they just a few. These things had been explained in detail to the reporter by yours truly in a set of two 1-hour-long phone interviews.

I could go on and dissect the NS piece further, but there is no point... I pointed out the inconsistencies in a post on my blog, and then later, after a piqued remark by a NS editor, explained the matter in more detail.

The issue has stirred already too much trouble, and it is more than two years old, so let us leave it at that, ok ?

Cheers,
T.

Blogs can really help those who want to get good knowledge regarding any subject. With proper Communication one can enhance knowledge.

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