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By Bente Lilja Bye | November 1st 2009 03:01 PM | 5 comments | Print | E-mail | Track Comments
About Bente Lilja

Earth science expert and astrophysicist writes about Earth observation, geodesy, climate change, geohazards, water cycle and other science related...

View Bente Lilja's Profile

In December an important climate change meeting will take place in Copenhagen, Denmark: The United Nations Climate Change Meeting or the so-called COP15 climate meeting. It has been all over the media for quite some time already, with an intensified flow of information about both politics and climate change science as we approach the date when the meeting starts; 7th December 2009.

Environmental tree



For scientists and readers of science there are questions of expressing and understanding the information related to climate change. If we put the quality of science aside and just assume that the results are based on sound scientific methods and as correct as one could possible achieve with the information and technologies available, there are the questions of communicating it for the scientists and understanding it for scientists from other fields of science, politicians and the general public.

The UN has an organization responsible for producing aids for communication, namely maps and charts. UNEP Grid-Arendal does this with great success. If there is anything I've learned from being active in the new media (science 2.0) it is that visualizations are gold.  More than that, there is no way to go around using images, illustrations, graphics etc. It is the  language we all understand. The problem with us working without an equivalent of a UNEP Grid-Arendal serving our organization, is that we have neither skills nor the resources in terms of time to develop a professional communication strategy nor learn and produce that kind of magic.

As a next best solution we borrow from those who have produced maps and graphics, but seldom do we find precisely that that would illustrate our results or points as we wish. Actually, it is hard to define what exactly we need.

For those scientist who have results relevant for the forthcoming meeting in Copenhagen, now is the time to share it with the rest of us. And now is perhaps the time to develop a strategy for communication and produce a few new maps and charts tailored for your angle or take on the climate change issue.

The Arctic

This map of the Arctic was made by cartographer Hugo Ahlenius when he worked for UNEP Grid-Arendal. Find out more about it here.

One of the excellent cartographers working for UNEP Grid-Arendal recently started his own company, Nordpil. I have to say that he is one of my favorite modern cartographers, mainly because he understands that maps are meant to be pieces of art, as opposed to the Google Earth products who are unnecessary ugly however useful the tool is, but also for his serene and elegant style. Anyways, he is responsible for a workshop for scientists who need a strategy or training in defining the above mentioned magic material to communicate the super duper interesting and important scientific results you have in your drawers.

Environmental tree

Graphic produced by cartographer Hugo Alhenius for a UN report about Natural resources and poverty. It elegantly and quickly illustrate the link between economy and natural resources.

Go indulge yourself with a workshop in Europe, either in Brussels 10th November 2009  or in the city where all the climate change action will take place in December, in Copenhagen 4th December 2009.

I'm sure it'll be fun, useful and you'll get an opportunity to enlarge your network.

Who'd want to go to Copenhagen in December (other than the COP15 meeting)? I would. That is mainly because Copenhagen is a great city year round, but in December they have something very special, namely the Christmas decoration of Tivoli 20th November - 30th December. Tivoli is one of Copenhagen's major attractions and before Christmas it is really the most romantic place on Earth. It is like one of Hans Christian Andersen famous fairy tales. Just had to tell you that, Scandinavian as I am. :-)

Coastal mega cities

Coastal megacities – cities with more than 1 million inhabitants situated within 100 km of the coast line. This map was produced for me for my A Green Space - A Green Earth by cartographer
Hugo Ahlenius, Nordpil


Comments

Ashwani Kumar's picture
Congratulations Climate change is an issue which needs some communication experts to put it through People dont understand what they understand Please make it (Climate change ) more understandable to people who can then follow life depends on climate and climate is controlled by vegetation and without vegetation there will be no water earth or life. Save climate save life.

Stellare's picture
It is hard for an outsider to maneuver among the scientific results and find out what exactly is going on. For instance, you have those who say that the ice is melting faster and those who say the opposite. At a first glance. If you look closer there isn't necessarily contradictions - or the science cover different aspect of a phenomena.

These issues are hard to communicate in an efficient and neutral way. I say neutral, because that is how I at least prefer science served.

In the US, NSF requires that scientific results are presented to a broader audience. I guess that means that it does not suffice to publish your scientific results in a scientific magazine/publication. It should be made accessible to non-scientists as well. And that is a huge challenge. Scientists need now to become fluent in communication somehow.

Generally speaking, I believe that even within science there is a lot to gain from learning how to present your work in a more accessible way. Multidisciplinary work rely on this. So learning from the professionals (like cartographers who are trained in making maps and charts illustrating reports of different sorts) could only be for the better, in my opinion. :-)

Hi, Bente. I hope you give us some review about what the scientific community should do in view of what happened in Denmark. Problem in communicating? Did they have a chance to express things? Did everything turn into parallel sessions with no link? In the normal media we only got an awful lot of politics from there.
Happy Christmas and a 2010 full of great surprises!
Andrés a.k.a. Kepler

Stellare's picture
Since I was in San Francisco and attended the American Geophysical Union I could not be present in Copenhagen and cannot tell you any behind the scenes news. However, several sessions at the AGU was about communicating climate change science. It is not straight forward, to put it mildly.

Happy New Year to you too, Andrés! :-)

Tiffany McMan's picture
This is an interesting, and fun challenge.  I have been recently made aware of this through an MIT World video.   They are the best science-policy-business online communicators I have found.  NOT for the general public however. 

There are different levels for approaching this.  I want to think about this because I also do this kind of work for some of my clients who are technical experts in their fields.  My brain also likes complexity and communications puzzles.  I'm not sure "I" do, but I go along most of the time.

Unlike my client work, climate change triggers a lot of fear and the whole doomsday mythical metaphor.   Although, the reason many people use expert information or advice can be fear- based.  "Risk management" is the current business and policy maker term for that. 

Also, I'd suggest people have science fatigue.   Or just fatigue!   Technology is a big driver of this.  But technology also offers a whole new array of ways to get an interesting message out.  "Points of sale," if you wish.

My sense is that scientists would be best used "teaching the teachers,"  "B2B" if you will.  This would include policy makers, media folks, decision influences and makers.  They then can craft the message for the general public: B2C.

The technology now and the latest marketing/communications thinking, yet to be proven or refined, is that C2C is the next wave- already here actually.  Technology enhanced word of mouth.  Like we're doing here.  But you know all this. 

I would also team up with right-wing folks.  They are very savvy about communications and have a whole lot of money.  No one is really a bad-guy here or the enemy on this after all.  We're all in it together. 

Plus, I find the liberal, left folks are great at the facts and analysis but horrible at communications.  Sure Obama got elected but look at the communications missteps since then.  The Chinese made mincemeat or chop suey of him.  It was way too easy.  

How long did it take for Wall St. or the republicans to see this weakness.  Weeks?  Hopefully he'll learn. 

Plus, if you don't treat with the conservative folks they will use you as a punching bag.  They just want to win and make money at any price.  What's wrong with that with a planet soon to be on fire?  See? 

Fear works.  Fire, flood, famine!  We have some very reliable old testament hooks here.  The jewish bible writers, and Egyptian and Middle Eastern sacred texts from which they borrowed, knew a motivating story and set of images when they found it. 

Like with NASA and the brain science, pretty pictures and videos are the main tool.  It's not an accident that YouTube is the second biggest search engine and growing.   Radio works for rightwing folks.  Fox and Murdock have the recipe there.

George Lakoff on framing is also a foundation of all this.  I recently posted a video primer on his ideas.  They work.  This is not rocket science.  Human emotions are pretty finite.  For good or ill, fear is the main one.

Tiff :-)

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