In humans, faces are an important source of social information. One property of faces that is rapidly noticed is attractiveness. Research has highlighted symmetry and sexual dimorphism (how masculine/feminine a face is) as important variables that determine a face’s attractiveness.
But why are these traits attractive?
One idea is that both traits are adverts of genetic quality or some other aspect of quality such as fertility. An alternative view is that preferences for these traits arise through visual experience and therefore not linked to any underlying biological factors. Faces certainly have the potential to be advertisements of mate ‘quality’ and one way to examine this idea is to look at interrelationships between proposed adverts of quality.










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