The Nature editors make an interesting comment about where they think future opportunities for science communications lie:
As the media industry moves online, some shakeout is inevitable. Straight news is becoming a commodity, which will be dominated by fewer players. Independent science desks and media can have a future in this environment, but only if they move up the food chain and provide proactive, deeper, must-read analyses instead of me-too articles reacting to the latest press releases.
I'm not a journalist, nor are most of the writers on this site, but a place like this fills a similar role: what you can get here, hopefully, is insight by working scientists (and journalists - we do have some) into what the latest research is really telling us. Press releases written by universities or authors of papers can help readers keep abreast of what is coming out in the professional journals, but they will obviously give you the rosiest spin on the research. The scientists writing here can tell you whether these latest research papers are significant or even right, and they can give you some long-term perspective - which is absolutely critical, because the most important developments in science usually occur over time, and not in a single, revolutionary paper.
Science coverage may be going down in most of the typical news outlets, but online forums for science coverage provide a new opportunity for science writers to publish "must-read analyses," and for the science-reading public to intelligently keep on top of a fast-moving, important part of our society.
For more, read the Pew Research Center's State of the News Media 2008.






And we're better off for it. I don't read Esquire to get the latest news, for example, but I read it to get well-thought pieces on interesting ideas (plus, Tom Junod writing in Esquire made Franziska Michor famous, a good thing for biology) and so it goes with regular media and science. We will have lots of the latest press releases/news items here but those are just talking points for us to write good stuff about them.
As long as people aren't educated by fast news but just want to know what is going on and learn more, it will be okay.